![]() I want to know about their connection to music and their processes when it comes to creating songs and working with producers and external parties. I want to know about the group as people, about their personal feelings on their success, how they deal with the stresses and enjoy the successes. ![]() But that’s not why I am reading a BTS interview. It’s interesting to get a bit of information on the inner workings of HYBE- the entertainment corporation that manages BTS- and how they have transformed themselves from a small, underdog company to the powerhouse it is today as well as how BTS have played a substantial role in that. However, so much of this interview is all about business and numbers. Their music, their song writing, their choreography, their talent, their role as performers and artists all of these things need to come together perfectly to allow an artist to reach the kind of heights that BTS has. – they have a depth which gives them staying power. Much like some of the most infamous bands in the world- the likes of Queen etc. That being said, BTS are also far more than merely a marketed brand. Every band since time immemorial has had a “hook” that they use to market themselves with to attract their audience. This isn’t just because of their roles as “K-pop idols” (although they are far too versatile to fit into that box completely), it’s also because they are part of an industry where this is a necessity. Let me start by saying that I am very aware that BTS are a brand as well as a group and as a brand, they have to market themselves a certain way. Let’s get started.Īll Imag es Courtesy of Billboard Magazine. I would advise reading the interview for yourself – linked here– so you can draw your own conclusions. All of that being said, I am still not impressed with this interview and I’m going to try and put as to why into some form of coherence. It isn’t easy and I can appreciate the effort of the writers in that respect. I can also appreciate the time and effort that goes into conducting and then putting together these kinds of articles. This is kind of what I want to do here, although I do so as a fellow writer with a dream of one day interviewing BTS (pigs will fly first but you gotta have a dream) rather than as someone who considers themselves superior in any way or in terms of writing. I am very much an advocator of constructive criticism and advice and always try and take this on in regards to my own work in a mature and open minded manner. What I am trying to say is that I am in no way in any position to consider myself a better writer than the three journalists who reported the interview I am talking about today. Honestly, I hardly consider myself a journalist at all some days. But as I said, I do not in any way consider myself high and mighty to the point where I will look down upon another writers work. If you’ve read the title of this blog, you already know the very basic feeling I am holding on to in regards to it. I am going to be taking an in-depth look at the recent interview with Korean boy band BTS as conducted by Billboard Magazine and whilst I will try my best not to be scathing, I certainly had some issues with the writing, themes and overall tone of the interview. Before I get into the meat of this blog today (it’s a mega meaty one, let me tell you), I just want to put it out there that I do not consider myself a star journalist.
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